Tuesday, 27 January 2015
Synergy and Brand Extensions
Synergy
When
two (or more) products/industries/platforms come together as a method of
promotion that is greater than that on their own.
Vogue and Gravity = major promotion for both Vogue and the film Gravity
The synergy article is available across the different platforms of Vogue to allow a wider audience to gain access to the article, targeting fans of both Gravity and Vogue.
Vogue are such a prestigious and established magazine that their articles/editions of the magazine become news for other media outlets, through this high status Vogue are able to market and promote their product just by being themselves and what most magazines doing on a day to day basis.
Friday, 23 January 2015
Welcome to the Acton High School G322 Audience and Institution Magazine Revision Blog.
Here you will find all the information learned in class and some additional information that will support you during your study.
EXAM CRITERIA
Key Areas of discussion
Here you will find all the information learned in class and some additional information that will support you during your study.
EXAM CRITERIA
Key Areas of discussion
The issues
raised by media ownership in contemporary media practice.The importance
of cross media convergence and synergy in production, distribution and
marketing.The
technologies that have been introduced in recent years at the levels of
production, distribution, marketing and exchange.The
significance of proliferation in hardware and content for institutions and
audiences.The importance
of technological convergence for institutions and audiences.The issues
raised in the targeting of national and local audiences (specifically, British)
by international or global institutions.The ways in
which the candidates’ own experiences of media consumption illustrate wider
patterns and trends of audience behaviour.
What you need to have completed and be fully aware of:A study of two successful magazines within the contemporary British magazine market, including their patterns of production, distribution, marketing and consumption by audiences. This will be accompanied by a study of the use of online magazine editions and the issues that they raise for the production, marketing and consumption of a magazine brand. We will also look at publishing companies and their roles in the ways in which magazines are consumed.
Mark Scheme Level 3
Explanation/analysis/argument (12–15 marks)
Shows proficient understanding of the task
Proficient knowledge and understanding of institutional/audience practices – factual knowledge is mostly accurate
Some developed argument, supported by reference to case study material
Mostly relevant to set question.
Use of examples (12–15 marks)
Offers consistent evidence from case study material
Offers a range of examples, in some detail, from case study and own experience
Offers examples which are mostly relevant to the set question.
Use of terminology (6–7 marks)
Use of terminology is mostly accurate.
Straight-forward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar, but these are unlikely to be intrusive or obscure meaning.
What you need to have completed and be fully aware of:A study of two successful magazines within the contemporary British magazine market, including their patterns of production, distribution, marketing and consumption by audiences. This will be accompanied by a study of the use of online magazine editions and the issues that they raise for the production, marketing and consumption of a magazine brand. We will also look at publishing companies and their roles in the ways in which magazines are consumed.
Mark Scheme Level 3
Explanation/analysis/argument (12–15 marks)
Shows proficient understanding of the task
Proficient knowledge and understanding of institutional/audience practices – factual knowledge is mostly accurate
Some developed argument, supported by reference to case study material
Mostly relevant to set question.
Use of examples (12–15 marks)
Offers consistent evidence from case study material
Offers a range of examples, in some detail, from case study and own experience
Offers examples which are mostly relevant to the set question.
Use of terminology (6–7 marks)
Use of terminology is mostly accurate.
Straight-forward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar, but these are unlikely to be intrusive or obscure meaning.
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