Synergy
When
two (or more) products/industries/platforms come together as a method of
promotion that is greater than that on their own.
Vogue and Gravity = major promotion for both Vogue and the film Gravity
The synergy article is available across the different platforms of Vogue to allow a wider audience to gain access to the article, targeting fans of both Gravity and Vogue.
Vogue are such a prestigious and established magazine that their articles/editions of the magazine become news for other media outlets, through this high status Vogue are able to market and promote their product just by being themselves and what most magazines doing on a day to day basis.
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