Monday, 9 February 2015
Vogue
Here you will find information relating to your main case study Vogue, there are links and images that will help you with your revision.
Vogue Media Pack January 2015
Vogue Media Pack November 2014
Vogue Media Pack January 2014
Friday, 6 February 2015
Magazine Audiences
There are many different methods which we use to define audiences, demographic profile, psycho graphic profile, geodemographic profiling, age, gender, education, ethnicity etc. Through these different groupings media companies are able to gain an understanding about their specific target audiences and develop strategies to target them in order to gain maximum audiences. When analysing a magazine you are able to gain an understanding of their target audience through the types of adverts, products, articles, use of language, mode of address, typography, representation and much more. Once you have analysed the magazine you can fit the target audience into the below characteristics and demographics and create an audience profile that fits that product.
 |
| The general registrar scale is a more traditional method of demographic profiling that links with class. The Vogue reader would fit into A,B and C1. |
 |
| In regards of the Young and Rubicam scale Vogue readers would be a combination of Succeeders, Aspirers and Mainstreamers. Click here for more detailed information about the Young and Rubicam psychographic profiling. Young and Rubicam in more detail 
On the Russian Vogue website they have created a detailed audience profile for the Vogue reader click on the image below to look at this in detail.
 |
Cross Media Convergence & Technological Convergence
Cross Media convergence in simple terms means when a product is available across a number of platforms and devices.
A more complicated description...
Cross Media Convergence is really a
Business Studies term and refers to companies coming together vertically or
horizontally (or both). The example often cited in exams is of Working Title
making use of its parent company(s) to gain access to bigger stars and a better
distribution network for their films.
Vogue is available through a number of platforms and social networking sites including; hardcopy magazine, phone app, tablet app, website and social networking sites.
Technological convergence in simple terms where one product offers many services that used to only be available through specific products.
Slightly more detailed description...
Technological convergence refers to the
process where new technology is moving towards single platforms delivering
multiple media outputs that can be used to reach audiences, for example, a
PS3's primary function is video gaming but you can download and watch movies
from Lovefilm.com on it and also watch catch up TV and music videos.
Brand Extensions
Brand Extensions
An instance of using an established brand name or trademark on new products, so as to increase sales.
A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering.
Conde Nast has invested in a number of brand extensions as a means of widening their audience, extending their profits and building relationships with their brand communities. Select the image above to go to an article that discusses this further.
Brand extensions allow brands to extend their audience, give them more and develop their brand.
Miss Vogue is an extension of the original Vogue magazine targeting younger audiences in the UK, introducing Vogue to the next generation allowing the brand to stay relevant and current. In the US they have Teen Vogue.
Vogue Shop again extends the brand allowing audiences to buy various products emblazoned with the Vogue logo, this not only allows the brand to extend to new products and new endeavours, but it is also an additional method of promotion (marketing). Allowing consumers to see the brand in a different context, triggering recognition and a possible purchase.
An instance of using an established brand name or trademark on new products, so as to increase sales.
A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering.
Conde Nast has invested in a number of brand extensions as a means of widening their audience, extending their profits and building relationships with their brand communities. Select the image above to go to an article that discusses this further.
Brand extensions allow brands to extend their audience, give them more and develop their brand.Miss Vogue is an extension of the original Vogue magazine targeting younger audiences in the UK, introducing Vogue to the next generation allowing the brand to stay relevant and current. In the US they have Teen Vogue.
Vogue Shop again extends the brand allowing audiences to buy various products emblazoned with the Vogue logo, this not only allows the brand to extend to new products and new endeavours, but it is also an additional method of promotion (marketing). Allowing consumers to see the brand in a different context, triggering recognition and a possible purchase.
Subscribe to:
Posts (Atom)