Monday, 9 February 2015
Vogue
Here you will find information relating to your main case study Vogue, there are links and images that will help you with your revision.
Vogue Media Pack January 2015
Vogue Media Pack November 2014
Vogue Media Pack January 2014
Friday, 6 February 2015
Magazine Audiences
There are many different methods which we use to define audiences, demographic profile, psycho graphic profile, geodemographic profiling, age, gender, education, ethnicity etc. Through these different groupings media companies are able to gain an understanding about their specific target audiences and develop strategies to target them in order to gain maximum audiences. When analysing a magazine you are able to gain an understanding of their target audience through the types of adverts, products, articles, use of language, mode of address, typography, representation and much more. Once you have analysed the magazine you can fit the target audience into the below characteristics and demographics and create an audience profile that fits that product.
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| The general registrar scale is a more traditional method of demographic profiling that links with class. The Vogue reader would fit into A,B and C1. |
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| In regards of the Young and Rubicam scale Vogue readers would be a combination of Succeeders, Aspirers and Mainstreamers. Click here for more detailed information about the Young and Rubicam psychographic profiling. Young and Rubicam in more detail 
On the Russian Vogue website they have created a detailed audience profile for the Vogue reader click on the image below to look at this in detail.
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Cross Media Convergence & Technological Convergence
Cross Media convergence in simple terms means when a product is available across a number of platforms and devices.
A more complicated description...
Cross Media Convergence is really a
Business Studies term and refers to companies coming together vertically or
horizontally (or both). The example often cited in exams is of Working Title
making use of its parent company(s) to gain access to bigger stars and a better
distribution network for their films.
Vogue is available through a number of platforms and social networking sites including; hardcopy magazine, phone app, tablet app, website and social networking sites.
Technological convergence in simple terms where one product offers many services that used to only be available through specific products.
Slightly more detailed description...
Technological convergence refers to the
process where new technology is moving towards single platforms delivering
multiple media outputs that can be used to reach audiences, for example, a
PS3's primary function is video gaming but you can download and watch movies
from Lovefilm.com on it and also watch catch up TV and music videos.
Brand Extensions
Brand Extensions
An instance of using an established brand name or trademark on new products, so as to increase sales.
A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering.
Conde Nast has invested in a number of brand extensions as a means of widening their audience, extending their profits and building relationships with their brand communities. Select the image above to go to an article that discusses this further.
Brand extensions allow brands to extend their audience, give them more and develop their brand.
Miss Vogue is an extension of the original Vogue magazine targeting younger audiences in the UK, introducing Vogue to the next generation allowing the brand to stay relevant and current. In the US they have Teen Vogue.
Vogue Shop again extends the brand allowing audiences to buy various products emblazoned with the Vogue logo, this not only allows the brand to extend to new products and new endeavours, but it is also an additional method of promotion (marketing). Allowing consumers to see the brand in a different context, triggering recognition and a possible purchase.
An instance of using an established brand name or trademark on new products, so as to increase sales.
A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering.
Conde Nast has invested in a number of brand extensions as a means of widening their audience, extending their profits and building relationships with their brand communities. Select the image above to go to an article that discusses this further.
Brand extensions allow brands to extend their audience, give them more and develop their brand.Miss Vogue is an extension of the original Vogue magazine targeting younger audiences in the UK, introducing Vogue to the next generation allowing the brand to stay relevant and current. In the US they have Teen Vogue.
Vogue Shop again extends the brand allowing audiences to buy various products emblazoned with the Vogue logo, this not only allows the brand to extend to new products and new endeavours, but it is also an additional method of promotion (marketing). Allowing consumers to see the brand in a different context, triggering recognition and a possible purchase.
Tuesday, 27 January 2015
Synergy and Brand Extensions
Synergy
When
two (or more) products/industries/platforms come together as a method of
promotion that is greater than that on their own.
Vogue and Gravity = major promotion for both Vogue and the film Gravity
The synergy article is available across the different platforms of Vogue to allow a wider audience to gain access to the article, targeting fans of both Gravity and Vogue.
Vogue are such a prestigious and established magazine that their articles/editions of the magazine become news for other media outlets, through this high status Vogue are able to market and promote their product just by being themselves and what most magazines doing on a day to day basis.
Friday, 23 January 2015
Welcome to the Acton High School G322 Audience and Institution Magazine Revision Blog.
Here you will find all the information learned in class and some additional information that will support you during your study.
EXAM CRITERIA
Key Areas of discussion
Here you will find all the information learned in class and some additional information that will support you during your study.
EXAM CRITERIA
Key Areas of discussion
The issues
raised by media ownership in contemporary media practice.The importance
of cross media convergence and synergy in production, distribution and
marketing.The
technologies that have been introduced in recent years at the levels of
production, distribution, marketing and exchange.The
significance of proliferation in hardware and content for institutions and
audiences.The importance
of technological convergence for institutions and audiences.The issues
raised in the targeting of national and local audiences (specifically, British)
by international or global institutions.The ways in
which the candidates’ own experiences of media consumption illustrate wider
patterns and trends of audience behaviour.
What you need to have completed and be fully aware of:A study of two successful magazines within the contemporary British magazine market, including their patterns of production, distribution, marketing and consumption by audiences. This will be accompanied by a study of the use of online magazine editions and the issues that they raise for the production, marketing and consumption of a magazine brand. We will also look at publishing companies and their roles in the ways in which magazines are consumed.
Mark Scheme Level 3
Explanation/analysis/argument (12–15 marks)
Shows proficient understanding of the task
Proficient knowledge and understanding of institutional/audience practices – factual knowledge is mostly accurate
Some developed argument, supported by reference to case study material
Mostly relevant to set question.
Use of examples (12–15 marks)
Offers consistent evidence from case study material
Offers a range of examples, in some detail, from case study and own experience
Offers examples which are mostly relevant to the set question.
Use of terminology (6–7 marks)
Use of terminology is mostly accurate.
Straight-forward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar, but these are unlikely to be intrusive or obscure meaning.
What you need to have completed and be fully aware of:A study of two successful magazines within the contemporary British magazine market, including their patterns of production, distribution, marketing and consumption by audiences. This will be accompanied by a study of the use of online magazine editions and the issues that they raise for the production, marketing and consumption of a magazine brand. We will also look at publishing companies and their roles in the ways in which magazines are consumed.
Mark Scheme Level 3
Explanation/analysis/argument (12–15 marks)
Shows proficient understanding of the task
Proficient knowledge and understanding of institutional/audience practices – factual knowledge is mostly accurate
Some developed argument, supported by reference to case study material
Mostly relevant to set question.
Use of examples (12–15 marks)
Offers consistent evidence from case study material
Offers a range of examples, in some detail, from case study and own experience
Offers examples which are mostly relevant to the set question.
Use of terminology (6–7 marks)
Use of terminology is mostly accurate.
Straight-forward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar, but these are unlikely to be intrusive or obscure meaning.
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