Cross Media convergence in simple terms means when a product is available across a number of platforms and devices.
A more complicated description...
Cross Media Convergence is really a
Business Studies term and refers to companies coming together vertically or
horizontally (or both). The example often cited in exams is of Working Title
making use of its parent company(s) to gain access to bigger stars and a better
distribution network for their films.
Vogue is available through a number of platforms and social networking sites including; hardcopy magazine, phone app, tablet app, website and social networking sites.
Technological convergence in simple terms where one product offers many services that used to only be available through specific products.
Slightly more detailed description...
Technological convergence refers to the
process where new technology is moving towards single platforms delivering
multiple media outputs that can be used to reach audiences, for example, a
PS3's primary function is video gaming but you can download and watch movies
from Lovefilm.com on it and also watch catch up TV and music videos.
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