Magazine Audiences

There are many different methods which we use to define audiences, demographic profile, psycho graphic profile, geodemographic profiling, age, gender, education, ethnicity etc. Through these different groupings media companies are able to gain an understanding about their specific target audiences and develop strategies to target them in order to gain maximum audiences. When analysing a magazine you are able to gain an understanding of their target audience through the types of adverts, products, articles, use of language, mode of address, typography, representation and much more. Once you have analysed the magazine you can fit the target audience into the below characteristics and demographics and create an audience profile that fits that product. 

The general registrar scale is a more traditional method of demographic profiling that links with class. The Vogue reader would fit into A,B and C1.

In regards of the Young and Rubicam scale Vogue readers would be a combination of Succeeders, Aspirers and Mainstreamers. Click here for more detailed information about the Young and Rubicam psychographic profiling.

Young and Rubicam in more detail

On the Russian Vogue website they have created a detailed audience profile for the Vogue reader click on the image below to look at this in detail.